Genius Innovators

The LEGO Story

In 1932, Ole Kirk Christiansen, a Danish carpenter, began making wooden toys in his home workshop. A few years later he started a company called Lego, which was derived from the Danish words leg godt or “play well”. Over time, LEGO improved their product and went from wood to plastic in 1949, but it remained a regional phenomenon. Then, in 1954, Christiansen’s son Godtfred had a conversation with an overseas buyer interested in the interlocking bricks. He saw potential in them as a toy to encourage creativity. However, the bricks were not as user friendly as they could be. In 1958, LEGO came out with a new design that was only held up by the search for a suitable material. ABS plastic was chosen, and the LEGO block we know today was born. In fact, today’s blocks will still work with blocks from 1958.

Hit the jump for a video about Lego. It’s only 17 minutes. You need a break anyway.
Continue reading The LEGO Story

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