I wonder if Sheldon Cooper works for Smart Car’s marketing group?
[Image floating around Facebook]
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Those Damn Birds
I wonder if Sheldon Cooper works for Smart Car’s marketing group? [Image floating around Facebook] |
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To be fair, the original poster specified neither the species of bird nor the number of events.
Right African or European birds? Its important.
True, plus there are other ways to total a car besides damaging a safety cell. If the cost to repair exceeds more than a certain percentage of the car's value, it's totaled. A hailstone or a key scratch across the paint might justify totaling a car with a sub-Lemons book value. What does the depreciation curve on a Smart look like?
It looks like a go kart really in shape. Kind of square with small point where the numerics are level before dropping off again.
Problem is, on a Smart, if you damage the body panels, you just order a new kit. Apparently it's like a grand to replace all the body panels and make it look like new again. Or so I'm told. Where's Pete, he could tell us.
This is how you do PR. A person makes a comment like that. Instead of just jumping down their throats you become creative with how you tell them off.
Now if only some other *cough* US *cough* automakers could do such things and not just do it but do it WELL things might be better. THINK the Chrysler K-car platform ads as an example on how to do things right. They were very innovative and very flashy with the advertising. I still got ads, that appeared in National Geographic Magazine, only due to the articles in the magazine but the ads are really cool compared to most other automakers ads with the sole exception of the Studebaker ad in NGM that promoted Studebaker as an Importer and Dealer of the Mercedes 190-SL. Black and white ad but oh so cool.
BAZINGA!
Depends if you leave the sunroof open.