Techie and I were discussing the bizarre combination of creation and marketing that is Kopi Luwak coffee last night, and it led into a conversation around whether certain items are worth the extra money you pay for them. Kopi Luwak being an easy example; it is undeniably better coffee than the regular roasted stuff you can buy in any store. While the flavour itself isn’t appreciably changed, it eliminates any of the bitter aftertaste you will normally experience a few minutes after you finish your cup of Plain Ol’ Regular brand coffee. For many people, this is a great discovery; for myself, it’s an exercise in futility. When I reach that point of unpleasant aftertaste, I simply solve it by having another cup of coffee.
Grey Goose vodka is another example we discussed. Again, it’s a lovely vodka. It’s smooth, and doesn’t have most of the “bite” that you will find in lesser, cheaper vodkas. But what happens if you actually like that bite? Grey Goose is not a vodka that serves well in most mixed drinks that feature vodka — think those fruity tropical drinks you might enjoy on a beach somewhere — because you just can’t taste it. So in making a mixed drink, many people don’t like the taste as much, but they will continue to buy it just because “it’s better”.
Yet for every failed example, there are likely two more that are evidence in favour of spending the few extra dollars in the right place. So what are your choices? Where will you willingly spend a few extra dollars for the “better” product, knowing that it’s worth every extra penny?