Startup

Startup: Too Good To Be True or Too Bad To Be Fake

In 2002, prankster Andy Bichlebaum got invited to present in Finland on behalf of the World Trade Organization. What the conference organizers failed to notice was that his web site, gatt.org, was a spoof of the WTO and not the actual WTO. At the conference, he gave a stunning lecture outlining the WTO’s stance that the US Civil War was unnecessary, because paid third world labour is cheaper than importing and maintaining slaves. He then went on to demonstrate the above pictured Employee Visualization Appendage – a suit with a screen built into the phallus appendage where managers at headquarters can keep tabs on employees in remote countries.

More startling than the presentation itself, was that by speaking in a rational tone, being articulate, and maintaining his composure through the talk, he was taken quite seriously by otherwise intelligent people. The lecture with accompanying photo appeared in the next day’s newspaper in Helsinki, and went on to be published in Fortune magazine.

The whole ordeal, plus others, appears in the 2003 documentary “The Yes Men” where Jacques Servin and Igor Vamos (as Andy Bichlebaum and Mike Bonanno) get repeatedly mistaken as actual representatives of the WTO and proceed to use PowerPoint, whacky costumes, and the animations of a fired Maxis employee to mock the world of corporate economics.

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