Genius Innovators, Mobile Aps, The Style of Technology

Prometheus of the 20th Century

It was 1932. In a rented room above the Rickerson and Pryde auto shop in Bradford, PA George Blaisdell and two other guys huddled over a hot plate, a used welding kit and a little punch press. What they were working on would revolution mankind’s fascination with fire. In the first month, they produced 82 Zippo lighters. In 2006, Zippo produced its 425 millionth lighter.

The Zippo came along at the perfect time. In less than a decade, the US would be sending thousands of troops to front lines in Europe, Africa and Asia. The cigarette companies would be supplying these troops with all the cigarettes they could smoke. However, on cold, windy nights in the Alsace a match would not do. The Zippo, though, it was special. Its perforated metal guard would protect the wick from the wind, while letting just the right amount of air in.

Soon, the Zippo was appearing in Hollywood blockbusters and every man worth his salt was walking around with a fedora and a Zippo. As the power ballad took hold of the rock music scene in the ’70s and ’80s, the Zippo became a staple of any concertgoer’s arsenal. Unlike other lighters, it would not go out as you waved your arms in the air like you just don’t care, and it didn’t burn the hell out of your thumb.

The Zippo wasn’t just a fancy, trendy lighter. If it was, it never would have survived the counterrevolutionary ’60s. It’s style and functionality was backed up by simplicity of design and durability. It has one moving part — the striker. It has one user replaceable part — the flint. You put the Zippo fluid in and you were good to go. On top of that, Zippo guarantees their lighters to work or they will fix them free. They are built with a pride of craftsmanship that is almost as retro as the classic Zippo designs.

Today, as smoking wanes in popularity, Zippo has seen a drop in sales. To counter that, they are taking a page from Victorinox and will be selling Zippo-branded clothing and accessories. The best one? A Zippo app for the iPhone and Droid phones. Now, just because you don’t smoke doesn’t mean you have to go flameless during your next Poison concert.

[Image Credit: Stanley London]

Spread The Word:
  • Print
  • Digg
  • Facebook
  • Twitter
  • Google Bookmarks
  • email
  • Tumblr

27 comments to Prometheus of the 20th Century

Leave a Reply

 

 

 

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>